John Heller

Partner / Director / Producer

John Heller’s work in the film and television industry over the past 16 years has earned him an Emmy Award for music programs, two CLIO advertising awards, an Academy Award nomination for best documentary plus three Cable

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Ace nominations for short dramatic films. John learned the art of “direct response” at one of New York’s most successful advertising agency. He believes what makes advertising successful is return on investment. “No doubt it’s a challenging but getting the TV land viewer off the couch can be done. You have to spark consumer desire or need, no matter what the product or service. If you create the right message people will respond. When your audience responds you are

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getting return on investment.” A good example of positive return on investment is the1-800-Flowers campaign directed by John, those commercials ran for three years. Typically a spot will run for 6 months at most. John’s marketing skills go beyond broadcast commercials and website development. While working with Robert Redford at the Sundance Channel, John created documentaries and marketing videos that generated interest and revenues for the Sundance Institute. While working for Calvin Klein, John’s videos were used to raise the venture capital for Calvin Klein to expand worldwide. Uncovering what is unique about a product or service coupled with its benefits are the key to marketing a product. Sometimes framing a client’s message in a direct clear manner is what it takes to increase sales or response.

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